IT'S A JOURNEY IS SPONSORED BY LEMONGRASS
We're delighted that Series 1 and 2 of It's a Journey is sponsored by the forward-thinking PR agency Lemongrass who have given us the flexibility to have complete editorial control over the podcast. There is one bonus episode that is influenced by Lemongrass' work, which explores findings from its Trend Report. Watch this space and read more about Lemongrass in their message below.
Lemongrass
For almost 20 years, Lemongrass has been a bolder, brighter, and better solution for travel PR.
We help tourism boards, hotels, and tour operators raise their profile and connect
with audiences through practical, results-driven communications. From PR and
Digital PR to SEO, AI and content strategy, we make brands more visible,
helping them stand out in an increasingly competitive market.
Our Approach
We blend creativity with insight. By combining human expertise with data-driven analysis, we deliver measurable marketing campaigns that resonate with target audiences, inspire journeys, and drive meaningful engagement. Whether launching a new hotel, promoting a destination, or strengthening a tour operator’s presence online, we create communications strategies that deliver long-term value. You might want to increase your bookings, communicate a new brand, need help sourcing news stories (but lack the time to do it), or want to be found on Google and feature in ChatGPT and other Large Language Models. We’ll get to the heart of the situation, and its solution.
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Clients
We work with a diverse range of clients across the travel and tourism sector, including leading tourism boards, boutique hotels, and global tour operators, including FORESTIS, Vienna Tourist Board, Byway, Lewa Wilderness and Wild Frontiers. Find our full list of travel brands we’ve worked with here.
Certified B Corp
With a B Corp score of 96.2 – well above the 80-point threshold – we are proud to be part of a global movement using business as a force for good. We are committed to people and planet over profit, taking clear action to reduce our impact. Our entire team is officially Certified Carbon Literate, and we are working with carbon budgets to cut our emissions relative to client revenue year-on-year by 11%. Alongside this, we support climate-positive initiatives through The Conscious Travel Foundation Climate Fund and, this year, we are donating £12,500 via Pinwheel to carbon removal, biodiversity, and restoration projects. For us, sustainability is not a marketing claim – it’s embedded in how we operate and grow.
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Our 2024 Impact Report
Travel is more than a journey; it’s a force for connection. When approached responsibly, travel can enrich lives, support communities, and contribute to the wellbeing of people and the planet. To find out more on how Lemongrass approach this, you can download our 2024 Impact Report that shares stories about the initiatives we’re proud to support, and insights into how we’re ensuring our work leaves a meaningful impact.
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As a thank you
We are thrilled to partner with Pinwheel through The Conscious Travel Foundation collaborative Climate Fund to support incredible projects focused on carbon removal, supporting increased biodiversity and social impact. As a thank you for listening to It’s a Journey, we invite you to learn more about these projects and cast your vote HERE for the project that most resonates with you. In 2025, Lemongrass will donate £12,500 towards funding these initiatives and we want your input!
Read more about our work here,
and explore our regular blog insights here.
